The SimplyOwned portfolio

Simple apps. Straightforward value.

Focused tools for Apple devices built around complete core experiences, understandable privacy, and pricing that reflects the value each product provides.

Available on the App Store

01 · Nutrition & wellness

Made for iPhone · Requires iOS 17 or later

MacroDay

Your daily food tracking. One simple purchase.

Track calories, macros, meals and trends in one clear daily view. Find foods, scan supported barcodes or Nutrition Facts labels, and save recipes you use again. No account required. No subscription.

Calories, macros, meals, water and trends
Offline common foods with optional product lookup
One-time purchase · No subscription

Explore MacroDay View on the App Store

Coming soon to the App Store

02 · Strength & fitness

Built for iPhone

Next Rep

Your next rep starts here.

A focused strength tracker that turns real effort into clear progress—and a private gym that grows with every workout.

Fast workout logging
Build My Gym with earned XP and coins
Private history with optional Apple Health

Explore Next Rep

Preparing for the App Store

03 · Personal finance

iPhone and iPad

Money, Yours

Your money. Your plan. Yours for good.

A calm, local-first personal-finance app for iPhone and iPad, built for budgeting, reconciliation, planning, and clear spending insights.

No bank credentials
No ads or tracking
Device-local financial records

Explore Money, Yours

Coming soon04 · In development

Details under wraps

Coming Soon

Our next focused app is taking shape.

A new SimplyOwned experience is in development. We will share the idea, features, and first look when it is ready.

Thoughtfully focused
Privacy-conscious
More to come

More will be shared closer to release

Core ownership

The useful part should feel complete.

Core experiences are designed to stand on their own, whether offered free or through a clearly explained one-time purchase.

Thoughtful privacy

Your habits are not an advertising product.

Personal records remain under your control—kept on device when practical or synchronized only through services you choose. We avoid ads, unnecessary accounts, and tracking that does not serve the app’s purpose.

Playful progress

The rewards come from doing the real thing.

SimplyOwned games are designed around healthy, useful activity. Workouts, consistency, and other meaningful actions build visible progress without pay-to-win shortcuts or guilt-driven streaks.